Forwarded from 📡Guardians of Hong Kong
Burberry becomes first luxury brand to suffer Chinese backlash over Xinjiang
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry
Forwarded from 📡Guardians of Hong Kong
Burberry becomes first luxury brand to suffer Chinese backlash over Xinjiang
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry
Burberry, a member of the Better Cotton Initiative (BCI), is the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang, losing a Chinese brand ambassador and its hallmark tartan design.
The company’s iconic plaid design was also removed from the clothing worn by characters in Tencent's wildly popular video game “Honor of Kings”, according to a post on the game’s official Weibo account, winning praise from China’s netizens.
Award-winning Chinese actress Zhou Dongyu terminated her contract with Burberry as the brand’s ambassador as Burberry has not “clearly and publicly stated its stance on cotton from Xinjiang.
Source: Reuters #Mar26
https://www.reuters.com/article/us-china-xinjiang-burberry/burberry-becomes-first-luxury-brand-to-suffer-chinese-backlash-over-xinjiang-idUSKBN2BI0EI
#XinjiangCotton #BCI #BetterCottonInitiative #China #Burberry
Forwarded from 📡Guardians of Hong Kong
Chinese public figures ditch western brands as Xinjiang row escalates
Chinese celebrities and politicians were racing to distance themselves from western brands as Beijing stepped up a campaign to penalise those making accusations of abuses in Xinjiang, including fashion companies that boycott the region’s cotton.
Burberry was one high-profile target, as the award-winning actor Zhou Dongyu ended her “brand ambassador” role, the company’s hallmark tartan was scrubbed from a popular video game, and a Hong Kong lawmaker shared a widely mocked photograph of herself staring mournfully at a trio of scarves she promised not to wear again.
Some brands including Muji and Fila responded to the boycotts by underlining their commitment to using cotton from Xinjiang, a reminder of China’s importance as one of the world’s largest and fastest-growing markets for fashion.
Source: The Guardian #Mar26
https://www.theguardian.com/world/2021/mar/26/chinese-actor-quits-as-burberry-ambassador-as-xinjiang-cotton-row-escalates?CMP=Share_iOSApp_Other
#China #XinjiangCotton #Xinjiang #Burberry #Muji #Fila
Chinese celebrities and politicians were racing to distance themselves from western brands as Beijing stepped up a campaign to penalise those making accusations of abuses in Xinjiang, including fashion companies that boycott the region’s cotton.
Burberry was one high-profile target, as the award-winning actor Zhou Dongyu ended her “brand ambassador” role, the company’s hallmark tartan was scrubbed from a popular video game, and a Hong Kong lawmaker shared a widely mocked photograph of herself staring mournfully at a trio of scarves she promised not to wear again.
Some brands including Muji and Fila responded to the boycotts by underlining their commitment to using cotton from Xinjiang, a reminder of China’s importance as one of the world’s largest and fastest-growing markets for fashion.
Source: The Guardian #Mar26
https://www.theguardian.com/world/2021/mar/26/chinese-actor-quits-as-burberry-ambassador-as-xinjiang-cotton-row-escalates?CMP=Share_iOSApp_Other
#China #XinjiangCotton #Xinjiang #Burberry #Muji #Fila
the Guardian
Chinese public figures ditch western brands as Xinjiang row escalates
Burberry and H&M among brands targeted over stance on region at centre of Uighur abuses allegations