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P&G Researched New Technology with Chinese Traders to Bypass Apple’s Privacy Policy, Tracking iPhone User Data
Wall Street Journal quoted from sources that large consumer goods group, P&G, participates in developing a new technology to bypass Apple’s new privacy policy to collect iPhone user data for targeting advertisement. That technology is testing in China.
Compare to television and street advertising in the past, advertisers and merchants have sent out some targeted advertisements to attract consumers by collecting and analysing usage habits and preferences of users for ten years to increase marketing effectiveness. As the public cares more about personal privacy in recent years, some technology companies also tighten the policy to protect user’s privacy.
However, similar policies cannot stop enterprises from providing such targeted advertisements. Wall Street Journal stated that US multinational consumer goods leading enterprise P&G, multinational accounting companies Deloitte and PricewaterhouseCoopers International Limited, and market research company Nielson are all participating in the new technology development to bypass Apple’s existing privacy policy which limits the collection of user's data.
Source: Stand News #Apr09
https://bit.ly/3aHXIk6
#China #PG #Apple #iPhone #PersonalPrivacy #TargetingAdvertisement #MaketingEffectiveness #Deloitte #PricewaterhouseCoopers #Nielson
Wall Street Journal quoted from sources that large consumer goods group, P&G, participates in developing a new technology to bypass Apple’s new privacy policy to collect iPhone user data for targeting advertisement. That technology is testing in China.
Compare to television and street advertising in the past, advertisers and merchants have sent out some targeted advertisements to attract consumers by collecting and analysing usage habits and preferences of users for ten years to increase marketing effectiveness. As the public cares more about personal privacy in recent years, some technology companies also tighten the policy to protect user’s privacy.
However, similar policies cannot stop enterprises from providing such targeted advertisements. Wall Street Journal stated that US multinational consumer goods leading enterprise P&G, multinational accounting companies Deloitte and PricewaterhouseCoopers International Limited, and market research company Nielson are all participating in the new technology development to bypass Apple’s existing privacy policy which limits the collection of user's data.
Source: Stand News #Apr09
https://bit.ly/3aHXIk6
#China #PG #Apple #iPhone #PersonalPrivacy #TargetingAdvertisement #MaketingEffectiveness #Deloitte #PricewaterhouseCoopers #Nielson
立場新聞 Stand News
P&G 據報與中國貿易商研新技術 圖避開蘋果私隱新政 追蹤 iPhone 用戶數據 | 立場報道 | 立場新聞
《華爾街日報》引述消息人士指,大型消費品集團 P&G 參與研發一項可繞過蘋果最新私隱政策的技術,從而收...