Sergei Kuzhugetovich Berdymukhamedov

Proekt Media (now it’s called Agency) came up with a text about Defense Minister Sergei Shoigu carefully building personality cult in his native Tuva region and the PR machine of Defense Ministry.

Shoigu is being worshipped in Tyva as a reincarnation of Subutai, a prominent Mongol general under Genghis Khan.

Crazy ego of Shoigu is a reflection of Putin’s self-representation. Just like his boss, Shoigu sees himself as a historic figure, almost a monument. That’s why he is so obsessed with his public image.

The idea of new cities in Siberia shows the scale of Shoigu’s insane ego. Shoigu, 66, wants to put his mark on the map of Russia to be remembered the way people remember the great people of the past.

Unfortunately for Shoigu, he is nothing more than a corrupted billionaire without military talent (he isn’t especially respected in international military circles) who made his fortune due to his loyalty first to Yeltsin and then to Putin.

Being a Corporation, Russia doesn’t need Subutais and won’t produce ones. It will produce only Shoigus.